| 国际商务活动中的文化冲突现象分析 |
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| 引用本文： | 车丽娟,胡英坤. 国际商务活动中的文化冲突现象分析[J]. 大连民族学院学报, 2005, 7(6): 66-67 |
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| 作者姓名： | 车丽娟 胡英坤 |
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| 作者单位： | 东北财经大学,国际商务外语学院,辽宁,大连,116025;东北财经大学,国际商务外语学院,辽宁,大连,116025 |
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| 摘 要： | 国际商务活动既是一种经济活动，也是一种跨文化交际活动。随着对外交际和国际商务活动的日益频繁，跨文化交际中的文化冲突问题越来越受到人们的关注。拟通过对国际商务谈判及广告等商务活动中出现的文化差异和文化冲突现象的分析，指出文化在国际商务活动中具有的重要意义。
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| 关 键 词： | 商务活动 文化 跨文化交际 |
| 文章编号： | 1009-315X（2005）06-0066-02 |
| 收稿时间： | 2005-09-28 |
| 修稿时间： | 2005-09-28 |
An Analysis of the Cultural Conflicts in International Business |
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| CHE Li-juan,HU Ying-kun. An Analysis of the Cultural Conflicts in International Business[J]. Journal of Dalian Nationalities University, 2005, 7(6): 66-67 |
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| Authors: | CHE Li-juan HU Ying-kun |
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| Affiliation: | School of International Business Communications Dongbei University of Finance and Economics, Dalian Liaoning 116025, China |
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| Abstract: | International business is a kind of cultural activities and of intercultural communication as well. This paper discusses the importance of the relationship between international business and intercultural communication as well as the role of intercultural communication in international business through a detailed analysis of the cultural difference. |
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| Keywords: | business culture intercultural communication |
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