| 广告·拟态环境·时尚文化 |
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| 引用本文： | 孙会,张文洲. 广告·拟态环境·时尚文化[J]. 河北经贸大学学报(综合版), 2011, 11(2): 59-62 |
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| 作者姓名： | 孙会 张文洲 |
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| 作者单位： | 1. 河北师范大学新闻传播学院,河北石家庄,050091
2. 河北师范大学附属民族学院,河北石家庄,050091 |
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| 基金项目： | 2010年河北省社会科学基金项目 |
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| 摘 要： | 广告通过在拟态环境中融入时尚文化营造出一种语境,以刺激消费者的购买欲望。广告、拟态环境与时尚文化之间密切相关,广告通过建构拟态环境,表现、引导和创新时尚文化元素,彰显广告文化的时代特色,积极承担文化创新的社会责任。同时对于在广告中出现的一些对时尚文化的误用要努力克服。
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| 关 键 词： | 拟态环境 广告 时尚文化 创新 |
Advertisement Pseudo-environment Fashion culture |
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| Sun Hui,Zhung Wenzhou. Advertisement Pseudo-environment Fashion culture[J]. , 2011, 11(2): 59-62 |
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| Authors: | Sun Hui Zhung Wenzhou |
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| Affiliation: | Sun Hurl, Zhang Wenzhou |
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| Abstract: | Advertisement infuses fashion culture into a pseudo-environment to create a context to stimulate consumers＂ purchasing desire. Advertisement, pseudo-environment and fashion culture are correlated closely. Advertisements showcase, guide and create fashion culture elements by constructing a pseudo-environment, manifest the present features and shoulder the social responsibility of cultural innovation. Meanwhile, the misunderstandings regarding fashion culture appearing in ads ought to be overcome. |
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| Keywords: | pseudo-environment Advertisement fashion culture innovation |
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