| 东莞玩具产业升级对策 |
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| 引用本文： | 李传志.东莞玩具产业升级对策[J].东莞理工学院学报,2010,17(4):13-17. |
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| 作者姓名： | 李传志 |
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| 作者单位： | 东莞理工学院经济贸易系,广东,东莞,523808 |
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| 摘 要： | 东莞玩具产业是经济全球化的产物,在我国玩具出口中扮演着重要的角色。但是,由于以OEM生产方式为主,导致利润率很低,处于国际玩具产业链的低端,议价能力低。一旦外部环境恶化,便将陷入困境。向国际玩具产业链的上游研发、设计环节和下游市场营销、品牌环节延伸,是东莞玩具产业升级的主要方向。
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| 关 键 词： | 产业集群 玩具产业 产业升级 东莞 |
The Countermeasure for Dongguan Toy Industry Upgrading |
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| LI Chuan-zhi.The Countermeasure for Dongguan Toy Industry Upgrading[J].Journal of Dongguan Institute of Technology,2010,17(4):13-17. |
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| Authors: | LI Chuan-zhi |
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| Institution: | LI Chuan-zhi (Department of Economy & Commerce,Dongguan University of Technology,Dongguan 523808,China) |
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| Abstract: | Dongguan toy industry is the result of the economic globalization.It plays an important role in Chinese toy export.But,due to the OEM mode of production primarily,it is in the downstream of the international toy industrial chain so as to be at low level of bargain ability.If the external environment worsens,it will be stuck in trouble.Stretching to the R&D and design links in the upstream and marketing and brand links in the downstream of the international toy industrial chain is the main direction of Dongg... |
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| Keywords: | industry cluster toy industry industry upgrading Dongguan |
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