| 武汉高校旅游产品RMP分析 |
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| 引用本文： | 镇威,张立明.武汉高校旅游产品RMP分析[J].湖北大学学报(自然科学版),2010,32(1):112-116. |
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| 作者姓名： | 镇威 张立明 |
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| 作者单位： | 湖北大学,资源环境学院,湖北,武汉,430062 |
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| 基金项目： | 武汉市软科学研究项目 |
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| 摘 要： | 以昂谱(RMP)分析模式为基础,对武汉市高校校园旅游产品开发进行了实证研究.在R性和M性分析的基础上将武汉市高校旅游产品定位为3大主类12个亚类,融观光、休闲、科普、娱乐于一体的综合性旅游产品体系,并设计出周游型和专题型两类高校旅游线路,为武汉市高校旅游产品开发提供了依据.
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| 关 键 词： | 武汉高校 旅游产品 RMP分析 |
The RMP analysis of universities' tourism product in Wuhan |
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| ZHEN Wei,ZHANG Liming.The RMP analysis of universities' tourism product in Wuhan[J].Journal of Hubei University(Natural Science Edition),2010,32(1):112-116. |
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| Authors: | ZHEN Wei ZHANG Liming |
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| Institution: | (School of Resources and Environmental Science,Hubei University,Wuhan 430062,China) |
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| Abstract: | With the RMP analysis as its theoretical foundation,the paper analyzed the development of universities＇ tourism products in Wuhan.Based on the resources and market analysis,the universities tourism products in Wuhan were defined as three big main class and 12 sub-categories,including sightseeing,leisure,education and entertainment in one comprehensive system for tourism products and designed a tour-type and feature-based tourist routes,the results maybe useful for the development of universities＇ tourism products in Wuhan. |
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| Keywords: | universities in Wuhan tourism products RMP analysis |
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