| 试论大学生体育消费特征及其消费动机 |
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| 引用本文： | 俞世军.试论大学生体育消费特征及其消费动机[J].杭州师范学院学报(自然科学版),2008,7(3):222-225. |
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| 作者姓名： | 俞世军 |
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| 作者单位： | 杭州师范大学体育与健康学院,浙江杭州,310036 |
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| 摘 要： | 运用文献资料法和归纳法，对高校大学生体育消费特征进行分析，再从心理学的角度剖析了各种体育消费现状背后的体育消费动机，如审美、社交、从众、顺从、模仿等心理特征，指出其中的心理误区，并提出纠正措施，为引导大学生进行健康合理的体育消费提供参考．
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| 关 键 词： | 大学生 体育消费现状 动机 |
| 文章编号： | 1674-232X(2008)03-0222-04 |
| 修稿时间： | 2007年12月2日 |
The Discussion about the Characteristic and Motive of University Students' Expense on Sports |
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| YU Shi-jun.The Discussion about the Characteristic and Motive of University Students'''' Expense on Sports[J].Journal of Hangzhou Teachers College(Natural Science),2008,7(3):222-225. |
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| Authors: | YU Shi-jun |
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| Institution: | YU Shi-jun (College of Physical Education and Health, Hangzhou Normal University, Hangzhou 310036, China) |
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| Abstract: | The paper analyzes the characteristic and of university students＇ expense on sports by document, exposes the motive of these situation of sports expense by psychology knowledge, such as the beauty appreciation, social intercourse and follows many and being obedient and imitation etc, points out the mental misunderstanding provides the methods to correct to lead university students have healthy and reasonable sports expense. |
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| Keywords: | university students sports expense characteristic motive |
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