论民生新闻的"草根意识"

大众传媒应特别关注社会弱势群体。民生新闻贴近生活,联系群众,既报道消息,提供娱乐,又实现电视和观众的互动,与平民同呼吸,共命运。从精英意识转向草根意识(平民意识),是现代媒体一个不可逆转的趋向。记者应眼光向下,反映现实,服务人民,改变新闻理念,调整报道方法,培养草根情结,只有这样,才能创作更多的作品奉献社会,为经济建设做出更大的贡献。

Reviewing About the Common People Consciousness of the People''''s Livelihood News

The mass media should pay special attention to the weak groups in our society. People's livelihood news is close to livelihood and associated to mass. Not only can it report the information and afford entertainment, but also realize the reciprocal communication between mass and television and share weal and woe with the people. It is the trend of modern median to change from the elite consciousness to common people consciousness. Being a journalist, one must pay attention to the lower society, report the realization, serve the people, change the news report concept, adjust the report managements, and cultivate the common people consciousness. Only when this has been done, can he invent more writings and do more efforts to economic society.