宝鸡文理学院学生的体育彩票消费行为分析

本文采用文献资料法、问卷调查法等对宝鸡文理学院大学生进行有关体育彩票消费心理以及认知方面的研究，结果显示，21岁及以上的男性学生为主要消费群体，并且消费行为较为理性，消费动机主要以消遣娱乐为主，约80％的学生并不了解体育彩票的发行意义及基金用途。在此基础上建议政府加大宣传力度，端正消费者的购买心态，并在销售点实现环境改善．增加对彩民的吸引力。

Analysis of Baoji University of Arts and Sciencesstudents' consuming behavior of Sports Lottery

In this paper, using the method of literature, questionnaire survey method and so on, the sports lottery consumption psychology and the cognition of college students in Baoji University of arts and sciences shows, men about 21 years and older students are the main consumer groups, and consumer behavior more rational, consumer motivation mainly about entertainment based, about 80% of the students do not understand the issue and the significance of use and the funds of sports lottery. On this, we suggest that the government should increase the propaganda, correct consumer＇s buying mentality, and the improvement of the environment at the point of sale, increase the attraction tt~ people.