| 互联网环境下的企业营销策略 |
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| 引用本文： | 徐(王争),何泉英,邹真华. 互联网环境下的企业营销策略[J]. 景德镇高专学报, 2006, 21(2): 98-99 |
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| 作者姓名： | 徐(王争) 何泉英 邹真华 |
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| 作者单位： | 1. 景德镇高专数计系,江西,景德镇,333000;武汉理工大学,湖北,武汉,430070
2. 高等级公路管理局景德镇所,江西,景德镇,333000 |
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| 摘 要： | 由于互联网技术的快速发展,使我国企业营销策略和模式产生了巨大变革,同时也带来了巨大机遇。其要求的是企业整个生产经营方式价值观的改变。企业应适时地调整营销策略,研究企业网络营销策略发展和应用的现状,利用信息技术实现商业模式的创新与变革。
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| 关 键 词： | 互联网 网络营销 营销策略 |
| 文章编号： | 1008-8458（2006）02-0098-02 |
| 收稿时间： | 2006-01-23 |
| 修稿时间： | 2006-01-23 |
Study on Marketing Strategies in the Internet Phase |
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| XU Zheng,HE Qua-ying,ZHOU Zhen-hua. Study on Marketing Strategies in the Internet Phase[J]. Jingdezhen Comprehensive College Journal, 2006, 21(2): 98-99 |
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| Authors: | XU Zheng HE Qua-ying ZHOU Zhen-hua |
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| Affiliation: | 1.3. Mathematic and Computer Department,Jingdezhen College 333000; 2.Jingdezhen Branch of High-level Highway Administration Bureau 333000 |
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| Abstract: | The rapid development of Internet has imposed great impacts upon the marketing strategies and modes of the enterprises in China.Their marketing strategies and modes have changed a lot.Meanwhile great opportunities are available.The enterprise should examine the developing route of net marketing strategies and the situation of their application and then analyze these strategies. |
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| Keywords: | network E-marketing marketing strategy |
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