传媒业的危机管理

在传媒产业化进程中,会遇到一系列的危机事件,危机的出现考验的是媒体的危机防御系统。分析了传媒业面临的危机及其产生的原因,阐述了传媒业如何开展危机管理,在日趋激烈的竞争中占据优势。

Discussion on the Crisis Management of the Medium Service

In the course of the industrialization of the medium service, a series of crisis events will occur occasionally, and the occurrence of the crisis can test the crisis prevention system of the medium service. This paper analyzes on the crises faced by the medium service and the reasons of the occurrence of these crises, and expounds how the medium service to develop the crisis management and occupy the superiorities in the drastic competition.