从海派文化的消费传统看周立波热

自2008年底开始,周立波凭借自己独创的＂海派清口＂《笑侃三十年》、《笑侃大上海》和《我为财狂》在上海迅速蹿红,成为2009年上海演出市场最具影响力的文化事件,他本人也成了2009年中国娱乐休闲文化的热点人物。从海派文化的消费传统看,周立波是在用＂海派清口＂这种既有传统风格又融入创新意识的表演形式,通过怀旧的言说方式勾起观众的大上海主义情结,赢得观众的认同,然后再用一种娱乐的方式与社会热点、当前时政进行对接,迎合了大众的消费口味,从而扩大了其在娱乐文化市场的影响。

Zhou Libo Mania in the Perspective of the Consumptive Tradition of Shanghainese Culture

Beginning from the end of the year 2008,Zhou Libo rose rapidly to the top via his original creation,Haipai Qingkou,or Shanghai-style clean talk（solo talk）.His three series of shows： Humorous Talk on the Past 30 Years,Humorous Talk on Grand Shanghai and I＇m Crazy About Money,have been played over 100 times,yielding a 3,000,000-yuan box office in Shanghai＇s theatres,which became one of the most influential cultural events in Shanghai＇s show biz market in 2009.It is also in that year that Zhou Libo became a rock star in China＇s entertainmental circle.In the perspective of the consumptive tradition of Shanghai-style culture,we will find that,Zhou Libo,by means of Haipai Qingkou or Shanghai-style clean talk which combines the traditional style with the innovated content,narrates a nostalgic Shanghainese chauvinism catering to audience.In addition,Zhou Libo＇s shows are also mingled with hot national issues,social or political,which meet the audience＇s tastes and strengthen his fame in the entertainmental industry.