| 浅谈信息时代的电视节目策划 |
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| 引用本文： | 张晓媛.浅谈信息时代的电视节目策划[J].科技情报开发与经济,2003,13(7):180-181. |
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| 作者姓名： | 张晓媛 |
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| 作者单位： | 太原电视台,山西省太原市漪汾街2号,030024 |
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| 摘 要： | 随着信息量的增大，观众对信息的需求出现了多样化和个性化的趋势，传统的电视节目的设置和编排阻碍了电视节目质量的提高，只有顺应时代需要，科学地策划电视节目，才能提高电视的社会效益和经济效益。
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| 关 键 词： | 电视节目 节目策划 观众调查 信息需求 |
| 文章编号： | 1005-6033(2003)07-0180-02 |
| 修稿时间： | 2003年4月8日 |
Talking about Machinate of TV Programme in Information Era |
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| ZHANG Xiao,yuan.Talking about Machinate of TV Programme in Information Era[J].Sci-Tech Information Development & Economy,2003,13(7):180-181. |
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| Authors: | ZHANG Xiao yuan |
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| Institution: | ZHANG Xiao yuan |
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| Abstract: | Along with the increase of the amount of information, a tendency of d iversification and individualization has appeared in the requirements of the aud iences for information. The offer and arrangement of traditional TV programme ha s hindered the increase of the quality of TV programme. Only conforming to the r equirements of the times and machinating TV programme in scientific ways can inc rease the social and economic benefits of TV. |
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| Keywords: | TV programme programme machinating audience investigation |
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