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| 对提升CBA电视转播权价值的思考 | |
| 引用本文： | 岳冀阳,陈小英,王新国.对提升CBA电视转播权价值的思考[J].韶关学院学报,2006,27(6):152-155. |
| 作者姓名： | 岳冀阳 陈小英 王新国 |
| 作者单位： | 1. 广州体育学院,篮球教研室,广东,广州,510075 2. 广州大学,体育学院,广东,广州,510405 3. 韶关学院,体育学院,广东,韶关,512005 |
| 摘 要： | 在回顾CBA电视转播权营销历程的基础上,分析探讨了提升CBA电视转播权价值的利益因素和制约因素,并针对现阶段CBA发展的状况,提出了一些提升CBA电视转播权的做法和建议. |
| 关 键 词： | 电视转播权 CBA 提升 价值 |
| 文章编号： | 1007-5348(2006)06-0152-04 |
| 收稿时间： | 03 28 2006 12:00AM |
| 修稿时间： | 2006年3月28日 |
Ponder about promoting the value of CBA television broadcasting right |
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| YUE Ji-yang,CHEN Xiao-ying,WANG Xin-guo.Ponder about promoting the value of CBA television broadcasting right[J].Journal of Shaoguan University(Social Science Edition),2006,27(6):152-155. | |
| Authors: | YUE Ji-yang CHEN Xiao-ying WANG Xin-guo |
| Institution: | 1. Department of Basketball, Guangzhou Institute of Physical Education, Guangzhou 510075, Guangdong, China; 2. College of Physieal Edueation, Guangzhou University, Guangzhou 510405, Guangdong, China; 3. College of Physieal Education, Shaoguan university, Shaoguan 512005, Guangdong,ehina |
| Abstract: | In the foundation of reviewing the marketing course of the CBA television broadcasting right,this article analyzed and discussed the advantage factor and the restriction factor of promoting the value of the CBA television broadcasting right.Aiming at the present development condition of CBA,this article gived some procedure and the suggestion. |
| Keywords: | Television broadcasting right CBA promotion value |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |