| 第三方电子交易市场定价策略探析 |
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| 引用本文： | 邱甲贤,童牧,林漳希. 第三方电子交易市场定价策略探析[J]. 吉林大学学报(信息科学版), 2011, 29(5): 484-493 |
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| 作者姓名： | 邱甲贤 童牧 林漳希 |
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| 作者单位： | 1.西南财经大学 四川省金融工程与金融智能重点实验室,成都 611130；2.Center for Advanced Analytics and Business Intelligence, Texas Tech University, Lubbock, TX 79409-2101, USA |
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| 基金项目： | 国家自然科学青年基资助金项目(71003081); 西南财经大学金融智能与金融工程重点实验室基金资助项目(FIFE2010、A03);西南财经大学实验经济学实验室基金资助项目(10EELC10);西南财经大学科研基金资助项目(2010XG066) |
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| 摘 要： | 针对第三方电子交易面临的平台定价问题,提出基于我国第三方电子交易市场特征构建双寡头双边市场竞争定价模型,分析了该类市场定价策略及现象.结果表明,平台上用户的最优注册费和交易费,以及双边用户的总费用水平均呈互补关系；不同平台的用户总费用水平正向相关,其中用户最优注册费会随竞争平台对同类用户的总费用增加而下降,最优交易费则...
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| 关 键 词： | 双边市场 第三方电子交易市场 定价 |
Pricing Strategy of Third-Party Electronic Market |
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| QIU Jia-xian,TONG Mu,LIN Zhang-xi. Pricing Strategy of Third-Party Electronic Market[J]. Journal of Jilin University:Information Sci Ed, 2011, 29(5): 484-493 |
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| Authors: | QIU Jia-xian TONG Mu LIN Zhang-xi |
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| Affiliation: | QIU Jia-xian1,TONG Mu1,LIN Zhang-xi1,2(1.Sichuan Key Lab of Financial Intelligence and Financial Engineering,Southwestern University of Finance and Economics,Chengdu 611130,China,2.Center for Advanced Analytics and Business Intelligence,Texas Tech University,Lubbock,TX 79409-2101,USA) |
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| Abstract: | Based on the characteristics of third-party electronic market in China,a two-sided market competition pricing model was builded to analyze and explain the pricing problems faced by the market.The results imply the complementary relationships between the optimal lump-sum fee and per-transaction fee paid by users of one side in a platform,and also between the total fees paid by users of two sides in the same platform.For different platforms,the total user fees are positive correlated each other.The optimal lu... |
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| Keywords: | two-sided market the third-party electronic market pricing |
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