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家电企业竞争力测评的多元统计分析
引用本文:杨丽,蒋莎莎.家电企业竞争力测评的多元统计分析[J].太原师范学院学报(自然科学版),2008,7(4):34-37.
作者姓名:杨丽  蒋莎莎
作者单位:中北大学理学院,山西太原,030051
摘    要:通过主成分分析法和聚类分析法建立模型,运用SAS统计软件对国内11家家电企业的竞争力进行测评,为家电行业各企业制定合理的竞争策略提供一些依据,结果表明长虹、关的、海尔以及格力的企业竞争力比较强.

关 键 词:企业竞争力  测评  主成分分析法  聚类分析法

Competitive Power Evaluation of Electrical Appliances Enterprise with Multi-dimensional Statistical Analysis
Yang Li,Jiang Shasha.Competitive Power Evaluation of Electrical Appliances Enterprise with Multi-dimensional Statistical Analysis[J].Journal of Taiyuan Normal University:Natural Science Edition,2008,7(4):34-37.
Authors:Yang Li  Jiang Shasha
Institution:Yang Li Jiang Shasha (School of Science ,North University of China ,Taiyuan 030051 ,China)
Abstract:Through the principal components analytic method and the cluster analytic method establishment model, the article carries on the evaluation using the SAS statistics software to the domestic 11 electrical appliances enterprise's competitive power, provide some bases on formulating the correct competition strategy for the electrical appliances profession various enterprises. The result indicates Changhong,Midea, Haier and Gree are more stronger than others.
Keywords:enterprise competitive power  evaluation  principal components analytic method  cluster analytic method
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