| 多媒体时代的电视经营 |
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| 引用本文： | 冀香艳.多媒体时代的电视经营[J].科学之友,2009(9):151-152. |
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| 作者姓名： | 冀香艳 |
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| 作者单位： | 山西广播电视台卫视频道,山西太原030001 |
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| 摘 要： | 文章从微观、中观、宏观3个层面，就节目个体经营、频道整体经营、广告整合经营3个方面，研究了当前多媒体时代的电视经营策略，对实现电视媒体社会效益、经济效益、政治效益的最大化具有一定意义。
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| 关 键 词： | 节目 频道 广告 经营策略 |
The TV Management about Multimedia Times |
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| Li Shaoping.The TV Management about Multimedia Times[J].Friend of Science Amateurs,2009(9):151-152. |
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| Authors: | Li Shaoping |
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| Institution: | Li Shaoping |
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| Abstract: | Article from microcosmic, hit view, macroscopic 3 aspect,individual operation , channel manage wholly, the advertisement combines and manages 3 respects to program, has studied the TV management tactics of times of the present muhimedia, to realizing it has certain meanings that TV media＇ s social benefit, economic benefits, political benefit are maximized. |
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| Keywords: | program channel advertisement management tactics |
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