基于客户关系管理的高校图书馆采访工作研究

基于为用户服务的宗旨,在企业管理领域发展迅速的客户关系管理在图书馆工作中同样适用。探讨了如何将客户关系管理理念引入图书馆采访工作,介绍了其中存在的困难,指出在网络环境下,图书馆不能继续依靠传统方式管理运作,只有引入新的管理理念,改善工作方法,满足用户需求,适应信息社会的发展,才能保持图书馆文献信息集散地的功用,才有存在的价值。

Study on University Library's Acquisitioning Work Based on the Customer Relations Management

Based on the tenet of serving the users,the customer relationship management that develops rapidly in the field of enterprise management also can be used in library work.This paper discusses how to introduce the concept of customer relationship management into library＇s acquisitioning work,probes into some problems existing in it,and points out that under the network environment,the management and operation of the library can＇t continuously rely on traditional mode,only introducing new management philosophy,improving the working method,satisfying customer needs and adapting to the information society,can the library maintain the function of literature information collecting and distributing centre,and can the library have the value of existence.