| 甘孜州旅游产业竞争优势的构建 |
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| 引用本文： | 刘旺. 甘孜州旅游产业竞争优势的构建[J]. 四川师范大学学报(自然科学版), 2004, 27(1): 89-92 |
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| 作者姓名： | 刘旺 |
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| 作者单位： | 四川师范大学,旅游学院,四川,成都,610066 |
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| 摘 要： | 随着旅游业的发展，旅游业竞争不再是仅仅立足于旅游资源优势基础之上的低层次竞争，而是在旅游产品质量、品牌、服务等方面的综合和高层次竞争．区域旅游业的发展过程实质上就是区域旅游产业整体竞争力不断提高的过程．在介绍比较优势原理和产业竞争优势原理的基础上，分析甘孜州旅游产业构成要素所具有的优势和劣势，最后提出构建甘孜州旅游产业竞争优势的建议．
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| 关 键 词： | 甘孜州 比较优势 竞争优势 旅游业 |
| 文章编号： | 1001-8395(2004)01-0089-04 |
| 修稿时间： | 2003-05-26 |
Construction of Tourism Competitive Advantages of Ganzi Autonomous District |
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| LIU Wang. Construction of Tourism Competitive Advantages of Ganzi Autonomous District[J]. Journal of Sichuan Normal University(Natural Science), 2004, 27(1): 89-92 |
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| Authors: | LIU Wang |
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| Abstract: | With development of tourism, tourism competition depends not only on tourism resources, but on tourism products, tourism products brands and tourism service also. Essentially, tourism development of a region is an uninterrupted enhance course of its total tourism competitive ability. This paper first introduces comparative advantage theory and competitive advantage theory, then analyses the constructing elements of tourism in Ganzi Autonomous District, finally points out suggestions how to construct competitive advantage of Ganzi Autonomous District's tourism. |
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| Keywords: | Ganzi Autonomous District Comparative advantage Competitive advantage Tourism |
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