企业核心竞争力的"5Q"模型分析

企业核心竞争力的构筑以企业的文化价值观为中心,通过对企业的人才培养、技术创新、市场营销、财务管理、组织行为、战略决策、品牌塑造,以及市场环境的应变能力等因素的整合而使企业获得可持续发展的独特竞争优势。针对以上因素的归类与分析,形成了决定企业核心竞争力的五大商数,并构建模型。

5Q Model Analyze the Core Competence of Corporation

The core competence of corporation starts from the cultural value conception,and to acquire long especial compethion advantage in the way of human resource,technology,marketing,finance management,organization behavior,strategic decision,and brand image.From the factors ana- lyzed above,we can classify the factors into five paris determining the core competence of corporation and set up the 5Q model.