| 英语广告语篇信息结构探讨 |
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| 引用本文： | 袁敏敏,成善祯. 英语广告语篇信息结构探讨[J]. 镇江高专学报, 2010, 23(1): 12-16 |
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| 作者姓名： | 袁敏敏 成善祯 |
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| 作者单位： | 江苏科技大学,外国语学院,江苏,镇江,212003 |
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| 摘 要： | 每个语篇的形成都有其特定的目的,广告语篇也不例外。信息结构独有的特点包括已知信息的省略、新信息的凸显,语篇中的语调重音以及主位结构的运用等,这些特点使广告语篇信息高度浓缩,充分利用有限的空间创造出无限的视觉效果,达到最大的劝说功能和宣传功效。
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| 关 键 词： | 英语广告语篇 信息结构 劝说功能 |
An introduction of information structure in English advertising discourse |
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| YUAN Min-min,CHENG Shan-Zhen. An introduction of information structure in English advertising discourse[J]. Journal of Zhenjiang College, 2010, 23(1): 12-16 |
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| Authors: | YUAN Min-min CHENG Shan-Zhen |
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| Affiliation: | YUAN Min-min,CHENG Shan-Zhen(School of Foreign Languages,Jiangsu Institute of Science , Technology,Zhenjiang 212003,China) |
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| Abstract: | Each discourse has its specific purpose.As far as English advertising discourse is concerned,it takes advantage of such characteristics of information structure as the ellipsis of given information and prominence of new information,accentuation in discourse and the application of thematic structure to make discourse shorter but with more information compassed in it and to create unlimited visual effects in limited space,maximizing the persuading function |
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| Keywords: | English advertising discourse information structure persuading function |
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