百货公司的体验营销策略分析

在对体验经济时代百货公司在的经营状况分析的基础上,详细分析了中国百货公司实施体验式营销的必然性和可能性;然后详细分析了百货公司应该实施的几种体验营销策略,包括首要体验营销策略和附加体验营销策略,并且详细分析百货公司体验营销策略的具体实施过程和注意事项。

百货公司的体验营销策略分析

This article is main to analyses the inevitability and possibility of the implementation of experience marketing in Chinese department stores,which is based on analysis of department stores operation. Furthermore there is a detailed analysis of the experience marketing strategy with which the department stores should implemented,including first and foremost experience marketing strategy and additional experience marketing strategy. And there are also detailed analyses of the specific implementation and key ...