| 广告意象美与意境美初探 |
| |
| 引用本文： | 曾立.广告意象美与意境美初探[J].东莞理工学院学报,2003,10(2):110-113. |
| |
| 作者姓名： | 曾立 |
| |
| 作者单位： | 株洲工学院外语系,湖南株洲,412008 |
| |
| 摘 要： | 广告的功利目的使广告创作非常注重意象美与意境美的创造并使之形成自身特征。与文学作品相比，广告意象美与意境美相对而言较为单一、直露，其营造手段常常是文字与非文字并用。
|
| 关 键 词： | 广告创作 意象美 意境美 营造手段 广告语言 广告信息 审美对象 审美媒介 |
| 修稿时间： | 2002年11月25日 |
A Study of the Beauty of Images and Artistic Conceptions in Advertisements |
| |
| Zeng Li.A Study of the Beauty of Images and Artistic Conceptions in Advertisements[J].Journal of Dongguan Institute of Technology,2003,10(2):110-113. |
| |
| Authors: | Zeng Li |
| |
| Institution: | Zhuzhou Institute of Technology |
| |
| Abstract: | The utilitarianism of advertising makes it a focused task to create the beauty of images and artistic conceptions in advertisements and at the same time makes the characteristics of this beauty. Compared with that in literary writings, the beauty of images and artistic conceptions is more narrowed-scoped in content, and more perceptible, which is often formed by both linguistic and non-linguistic means. |
| |
| Keywords: | advertising image artistic conception |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
