浅谈广告英语中双关语的运用

双关作为一种常见修辞手段，在广告中的应用也比较频繁，它不仅能增加广告的趣味性和幽默感，更重要的是使广告更能吸引人们的注意力，便于记忆，增加宣传攻势力度，以此达到宣传产品的目的。本文主要从语音、语义、语法等层面探析了双关语在现代英语广告中的运用。

Application of Puns in English Advertisements

Pun is one of the most frequently used rhetorical devices in English advertisements. It has the ability to make the advertising language more interesting and more humorous, which is helpful to attract the would-be consumers attention and promote the purchasing action.