| 当代中国标志设计中凸显的东方审美情趣 |
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| 引用本文： | 赵燕昌.当代中国标志设计中凸显的东方审美情趣[J].开封大学学报,2010,24(4):80-83. |
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| 作者姓名： | 赵燕昌 |
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| 作者单位： | 洛阳理工学院团委,河南洛阳471023 |
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| 摘 要： | 当代中国标志设计中凸显了整体美、自然美、意象和意境美、空灵美等东方审美情趣。在全球化背景下,当代中国标志设计日趋国际化和多元化,但东方审美情趣仍然是其精神支柱和重要依托。只有更好地理解东方审美情趣的内涵和特质并加以合理利用,才能让当代中国标志设计光彩四射。
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| 关 键 词： | 标志设计 东方 审美情趣 |
Highlights of the Oriental Aesthetics in the Contemporary Chinese Logo Design |
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| ZHAO Yan-chang.Highlights of the Oriental Aesthetics in the Contemporary Chinese Logo Design[J].Journal of Kaifeng University,2010,24(4):80-83. |
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| Authors: | ZHAO Yan-chang |
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| Institution: | ZHAO Yan-chang(Committee of Communist League,Luoyang Institute of Science and Technology,Luoyang 471023,Henan) |
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| Abstract: | Each individual aesthetic subject will obtain a different aesthetic experience and aesthetic awareness in accordance with their different living conditions in which,aesthetic qualities,ideals and concepts are different.Therefore,it causes different aesthetic tastes.This essay briefly analyzes the Oriental aesthetics of the contemporary logo design in China. |
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| Keywords: | Logo design oriental aesthetics |
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