| 论客户关系管理在我国保险业中的应用 |
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| 引用本文： | 高空.论客户关系管理在我国保险业中的应用[J].科技情报开发与经济,2006,16(6):119-120. |
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| 作者姓名： | 高空 |
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| 作者单位： | 北京交通大学经济管理学院,北京,100044 |
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| 摘 要： | 介绍了客户关系管理(CRM)的定义及其内涵,指出了我国保险业实施CRM的必要性,提出了我国保险业实施CRM的几点建议。
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| 关 键 词： | 客户关系管理 保险业 WTO |
| 文章编号： | 1005-6033（2006）06-0119-02 |
| 收稿时间： | 2005-10-27 |
| 修稿时间： | 2005年10月27 |
The Application of the Customer Relation Management (CRM) in Our Country's Insurance Business |
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| GAO Kong.The Application of the Customer Relation Management (CRM) in Our Country's Insurance Business[J].Sci-Tech Information Development & Economy,2006,16(6):119-120. |
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| Authors: | GAO Kong |
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| Abstract: | This paper introduces the definition and connotation of the customer relation management (CRM), points out the necessity of carrying out the CRM in our country's insurance business, and puts forward some suggestions on carrying out the CRM in our country's insurance business. |
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| Keywords: | CRM insurance business WTO |
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