编辑在提高学术期刊传播力中的作用研究

传播力是衡量媒体竞争能力的关键因素,学术期刊作为信息传播的一种特殊载体,在媒介形态日益丰富、媒体竞争日趋激烈的市场中更应提高自身的传播力.分析了编辑在学术期刊信息传播的每个环节中不可替代的主观能动作用,探讨了编辑在目前国内学术期刊传播力欠缺的情况下,从传播的强度、宽度、精度与速度等方面如何提高传播力,在媒体竞争中占据一席之地.

Study on important roles of editors in improving communication ability of academic journals

Communication ability was media of information communication, stormy market competition with the increasingly rich media form. This paper explored editors＇ irreplaceable subjective initiative role of each link in the information communication of academic journal as well as how to improve communication ability of academic journal at intensity, span, precision and speed of transmission by editors at present lacking communication ability situation so that academic journals could establish a place in market.