| 科技期刊广告经营经验探讨 |
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| 引用本文： | 张宁,余斌.科技期刊广告经营经验探讨[J].韶关学院学报,2013(10):64-67. |
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| 作者姓名： | 张宁 余斌 |
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| 作者单位： | 南方医科大学南方医院《中华创伤骨科杂志》编辑部 |
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| 摘 要： | 认清科技期刊广告经营的优势和劣势,分析科技期刊广告经营的局限性,总结分享《中华创伤骨科杂志》在广告经营中的成功经验.科技期刊编辑部应结合自身情况,努力做到知己知彼、扬长避短.要敢于打破陈规、主动出击,才能在市场经济的广告经营中占得先机.
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| 关 键 词： | 科技期刊 广告经营 经营策略 |
Discussion of business strategies of advertisement in sci-tech journals |
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| ZHANG Ning;YU Bin.Discussion of business strategies of advertisement in sci-tech journals[J].Journal of Shaoguan University(Social Science Edition),2013(10):64-67. |
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| Authors: | ZHANG Ning;YU Bin |
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| Institution: | ZHANG Ning;YU Bin;Editorial office of Journal of Chinese Journal of Orthopaedic Trauma; |
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| Abstract: | It is important to realize the importance of advertising business in the development of sci-tech journals and to recognize the advantages and disadvantages as well as to analyze the limitations of advertising business in sci-tech journals through summarizing and sharing the successful experience of Chinese orthopedic trauma journal in advertising business. Editorial office of sci-tech journals should take their own individual situation into consideration thus to be able to full play its advantages and avoid weaknesses, to dare to break the old rules and take the initiative in order to operate good stead advertising against the conditions of market economy. |
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| Keywords: | sci-tech journal advertising business business strategy |
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