| 解读菲利普·科特勒营销理念探讨高校管理中的营销策略 |
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| 引用本文： | 朱雪娟. 解读菲利普·科特勒营销理念探讨高校管理中的营销策略[J]. 无锡职业技术学院学报, 2009, 8(6): 37-39 |
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| 作者姓名： | 朱雪娟 |
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| 作者单位： | 江苏省无锡交通高等职业技术学校,江苏,无锡,214151 |
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| 摘 要： | 菲利普·科特勒(Philip Kotler)作为当今营销学界的权威,他的营销理念被人们广泛应用和实践,结合高校目前所处的环境和发展状况,分析了在高校应用现代营销理念的必要性与可行性,对如何在高校管理中应用营销思维进行探讨,以期提高高校管理及运营的效果。
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| 关 键 词： | 菲利普·科特勒 营销理念 高校管理 |
Discussion of Marketing Strategy in College Management by Philip Kotler''s Marketing Concept |
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| ZHU Xue-juan. Discussion of Marketing Strategy in College Management by Philip Kotler''s Marketing Concept[J]. , 2009, 8(6): 37-39 |
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| Authors: | ZHU Xue-juan |
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| Affiliation: | ZHU Xue-juan(Wuxi Institute of Communications Technology,Wuxi 214151,China) |
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| Abstract: | As a leading scholar in marketing field,Philip Kotler′s marketing concept is widely applied to reality.Considering the environmental and developing situations of colleges,the paper analyzes the necessity and feasibility of applying marketing concept at college as well as how to improve college management and running effect by using marketing concept. |
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| Keywords: | Philip Kotler marketing concept college management |
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