| CUBA篮球文化的受众心理探析 |
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| 引用本文： | 杨智玉,林蔚.CUBA篮球文化的受众心理探析[J].新余高专学报,2009,14(4):31-33. |
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| 作者姓名： | 杨智玉 林蔚 |
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| 作者单位： | 1. 新余高等专科学校,体育系,江西,新余,338000
2. 江西师范大学,江西,南昌,330027 |
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| 摘 要： | 运用传播学原理对CUBA篮球文化受众进行理论阐述，开通过调查了解和分析大学生的心理状况和感受，旨在解读CUBA成功背后所蕴含的传播法则，促进其可持续发展，为校园体育文化建设献计献策。
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| 关 键 词： | CUBA 篮球文化 受众 心理 |
Analysis of psychology of audiences of CUBA basketball culture |
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| YANG Zhi-yu,LIN Wei.Analysis of psychology of audiences of CUBA basketball culture[J].Journal of XinYu College,2009,14(4):31-33. |
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| Authors: | YANG Zhi-yu LIN Wei |
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| Institution: | 1. Xinyu College, Xinyu 338000 ; 2. Jiangxi Norraal University, Nanchang 330027 China) |
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| Abstract: | This paper theoretically demonstrates the audiences of CUBA basketball culture according to the principle of media studies and investigates and analyses the college students＇psychological status and feeling. It aims at understanding the communication law hidden behind the success of CUBA and promoting its sustainable development, thus providing reference and suggestions for the building of campus physical culture. |
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| Keywords: | CUBA |
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