| 图书馆实施品牌战略的设想 |
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| 引用本文： | 王红. 图书馆实施品牌战略的设想[J]. 科技情报开发与经济, 2004, 14(12): 59-60 |
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| 作者姓名： | 王红 |
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| 作者单位： | 东北农业大学 |
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| 摘 要： | 图书馆实施品牌战略，是谋求自身发展空间及实现其社会价值的需要，是一项着眼于未来的重要战略举措。主要分析了图书馆创建品牌的战略目标和战略重点，并提出创建品牌的具体措施。
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| 关 键 词： | 图书馆 品牌战略 品牌营销 信息服务 管理创新 |
| 文章编号： | 1005-6033(2004)12-0059-02 |
| 修稿时间： | 2004-08-17 |
The Presumption of Practicing the Brand Strategy of the Library |
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| WANG Hong. The Presumption of Practicing the Brand Strategy of the Library[J]. Sci-Tech Information Development & Economy, 2004, 14(12): 59-60 |
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| Authors: | WANG Hong |
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| Abstract: | Practicing the brand strategy, which is the requirement for the library to seek its own development space and realize its social value, is an important strategic measure focusing on the future. This paper analyzes mainly on the strategic objectives and strategic emphases of creating the brand of the library, and puts forward some concrete measures for establishing the brand. |
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| Keywords: | library strategy of the brand brand marketing information service managerial innovation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
