从客户的潜在需求看驱动市场理论在信息企业竞争优势创造中的应用

从分析客户潜在需求的角度出发，指出信息企业要在竞争中获胜，不能仅局限于满足客户的现实需求，而要引导客户的潜在需求向现实需求转化，即要创造需求。对驱动市场型信息企业的竞争优势进行了分析和概括，提出了信息企业运用市场驱动理论创造竞争优势的途径。

Discussion from Customers' Latent Requirement Application of Driving MarketTheory in the Creation of Information Enterprises Competitive Superiority

Starting from analyzing the customers' latent requirement, this paper points out that if obtaining the success in the competition, information enterprises can not only meet the customers' actual requirement, should induct the transformation of the customers' latent requirement into actual need, that is creating requirement. This paper makes analysis and summary on information enterprises competitive superiority, puts forward the ways that information enterprises create competitive superiority by using driving market theory.