| 会话合作原则在英语广告语言中的违反探悉 |
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| 引用本文： | 徐绯斐,毛锋.会话合作原则在英语广告语言中的违反探悉[J].上饶师范学院学报,2010,30(4):67-70. |
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| 作者姓名： | 徐绯斐 毛锋 |
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| 作者单位： | 1. 上饶师范学院,江西,上饶,334001
2. 上海对外贸易学院,上海,201600 |
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| 摘 要： | 文章回顾Grice著名的合作原则,分析广告写作违反合作原则的几种情况,结合精选的实例进行分析,探讨违背合作原则常见的几种运作手段,并指出这样做的目的正是为了达到其引起消费者的注意、使他们发生兴趣、产生欲望、最后付诸行动的目的。
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| 关 键 词： | 合作原则 广告 违反 |
An Analysis of the Violation!of the Cooperative Principle in English Advertisements |
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| XU Fei-fei,MAO Feng.An Analysis of the Violation!of the Cooperative Principle in English Advertisements[J].Journal of Shangrao Normal College,2010,30(4):67-70. |
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| Authors: | XU Fei-fei MAO Feng |
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| Institution: | 1.Shangrao Normal University,Shangrao Jiangxi 334001,China;2.Shanghai Intitute of!Foreign,Shanghai 201600,China) |
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| Abstract: | This paper reviews Paul Grice＇s famous Cooperative Principle and analyzes the possible reasons of violation of CP in the English advertisements writing.It also attempts to generalizes the common methods in the violation of the CP by analyzing the selected examples and points out that the goal is to achieve the attention,interest,desire,and action of customers. |
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| Keywords: | cooperative principle advertisements violation |
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