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市场信息与企业活力
引用本文:王海云,傅裕嘉.市场信息与企业活力[J].西安工程科技学院学报,1995(3).
作者姓名:王海云  傅裕嘉
作者单位:西北纺织工学院管理系,西安理工大学工商管理学院
摘    要:企业应把市场信息做为一项重要的资源来看待,要善于从细小的统计数字、报导、消息中看其本质,由此而抓住“空隙”,把握机会去占领市场.企业的经营者们在市场经济的大潮中不能总是抱怨生意不好做,要瞄准市场,从调查研究中去获取信息,并能适时地把信息转化成生产力,以不断开发新的产品,搞活企业.同时,作为国家的宏观调控机构,应尽早对信息市场进行整顿、立法、管理,以使“信息公司”真正起到为企业服务的作用.

关 键 词:企业,资源,市场,信息

The Important Resources of an Enterprise -Information about Market
Wang Haiyun,Fu Yujia.The Important Resources of an Enterprise -Information about Market[J].Journal of Xi an University of Engineering Science and Technology,1995(3).
Authors:Wang Haiyun  Fu Yujia
Institution:managerial Engineering Department
Abstract:he enterprise manager should take market information for an important resources,should be good at observing the essence of statistical datum and news report, from this,catch"gaps" and seize the opportunity to occupy the market. In the market economy,it's no effect tocomplain that business do difficultly. The intelligent enterpriser should aim at market, obtain information through investigating and studying, and turn the information into productive forces timely tocousbotly develop a new product. Meanwhile , the grand regulate-control organhation of country,should legislate and manage the market of information early. In this way, "information company"can really gives service to enterprises.
Keywords:nterprise  resource  market  information
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