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基于APA模式的《商务谈判与礼仪》课程优化设计与实践
引用本文:乔丽苹. 基于APA模式的《商务谈判与礼仪》课程优化设计与实践[J]. 新余高专学报, 2011, 16(2): 138-141
作者姓名:乔丽苹
作者单位:宁波职业技术学院,浙江宁波,315800
基金项目:宁波职业技术学院2010年教改项目研究成果之一
摘    要:采用实证的方法,通过对商务英语专业的商务谈判与礼仪课程进行基于商务工作过程的项目化设计,并在实践中应用APA教学模式,实施从获取知识-应用知识-展示任务-完成项目-技能评估的五阶段式课堂教学实践,从整体到微观有效培养学生适应商务岗位需求的综合职业能力.

关 键 词:APA模式  商务谈判与礼仪  课程优化设计与实践

Design and Practice: The Optimization of the Course Business Negotiation and Etiquette Based on APA Model
QIAO Li-ping. Design and Practice: The Optimization of the Course Business Negotiation and Etiquette Based on APA Model[J]. Journal of XinYu College, 2011, 16(2): 138-141
Authors:QIAO Li-ping
Affiliation:QIAO Li - ping (Ningbo Polytechnic, Ningbo 315800 China)
Abstract:Through an empirical research, this paper explores the design of the course "Business Negotiation and Etiquette" based on business programs and tasks, and investigates the application of APA model ( Acquiring - Applying - Performing - Programming - Assessing) to teaching practices, which could effectively cultivate the learners" comprehensive professional abilities to meet the require- ments of business career.
Keywords:APA model  Business Negotiation and Etiquette  optimization of course design and practice
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