| 论工学结合人才培养模式的建构——以广告设计专业为例 |
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| 引用本文： | 尹春洁.论工学结合人才培养模式的建构——以广告设计专业为例[J].浙江万里学院学报,2010,23(3):85-88,104. |
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| 作者姓名： | 尹春洁 |
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| 作者单位： | 广东外语艺术职业学院,广东,广州,510640 |
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| 基金项目： | 教育部高职高专艺术设计专业教学指导委员会课题 |
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| 摘 要： | 新时期高等教育工学结合的人才培养模式，是学校整合社会资源实现教学改革的系统要求。是完成高校人才培养目标的必经之路，它的内涵是实现基于工作流程的模块化课程体系。文章以广告设计专业为例，根据社会的现实需求。探索工学结合人才培养模式的建构。
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| 关 键 词： | 工学结合 人才培养模式 广告设计 工作流程 课程体系 |
On Work-integrated Learning and Training Model——A Case Study of Advertising Design Speciality |
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| YIN Chun-jie.On Work-integrated Learning and Training Model——A Case Study of Advertising Design Speciality[J].Journal of Zhejiang Wanli University,2010,23(3):85-88,104. |
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| Authors: | YIN Chun-jie |
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| Institution: | YIN Chun-jie (Guangdong Foreign Language Institute of the Arts, Guangzhou Guangdoug 510640) |
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| Abstract: | In the new era, to combine the social resources with the engineering personnel training mode in the higher education is the only way to complete personnel training objectives and achieve the system requirements for teaching reform. It is the connotation of the process of achieving work-based modular curriculum system. In this paper, advertising design speciality is taken as an example to explore the work-integrated learning and training model. |
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| Keywords: | engineering integration personnel training model advertising design work processes curriculum |
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