| 高校图书馆的信息服务营销 |
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| 引用本文： | 姜海玉.高校图书馆的信息服务营销[J].科技情报开发与经济,2008,18(27):44-45. |
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| 作者姓名： | 姜海玉 |
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| 作者单位： | 扬州大学师范学院图书馆,江苏扬州,225002 |
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| 摘 要： | 论述了高校图书馆开展服务营销的必要性,分析了高校图书馆进行信息服务营销的优势,提出了营销策略。
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| 关 键 词： | 高校图书馆 信息服务 营销策略 |
The Information Service Marketing of University Library |
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| JIANG Hai-yu.The Information Service Marketing of University Library[J].Sci-Tech Information Development & Economy,2008,18(27):44-45. |
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| Authors: | JIANG Hai-yu |
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| Institution: | JIANG Hai-yu |
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| Abstract: | This paper discusses the necessity of developing the service marketing by university library, analyzes the advantages of university library in carrying out the information service marketing, and puts forward some marketing strategies. |
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| Keywords: | university library information service marketing strategy |
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