推进我国企业绿色营销的对策

分析了目前我国企业实施绿色营销过程中存在的主要问题，提出了作为政府应承担起普及绿色教育的责任，不断完善绿色法规，加强宏观调控；作为企业应树立绿色营销观念，在产品、价格、分销、促销等各环节上始终贯彻绿色原则的具体对策。

Countermeasures for Promoting the Green Marketing of Chinese Enterprises

This paper analyzes the main problems existing in the course of the green marketing of our country's enterprises at present, and puts forward that t he government should shoulder the responsibility of popularizing the green educa tion, perfects continuously the green laws and regulations, and strengthens macr oscopic control; the enterprise should establish the concept of the green market ing, carries out the green principle consistently from all links of the product, price, retail sales, sales promotion, etc.