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考虑零售商营销投入的退化品整合库存模型
引用本文:夏海洋,黄培清. 考虑零售商营销投入的退化品整合库存模型[J]. 系统工程学报, 2010, 25(1). DOI: 10.3969/j.issn.1000-5781.2010.01.012
作者姓名:夏海洋  黄培清
作者单位:1. 华东理工大学商学院,上海,200237
2. 上海交通大学安泰经济与管理学院,上海,200052
基金项目:国家自然科学基金资助项目,国家自然科学基金资助重点项目,国家自然科学基金青年项目 
摘    要:在整合库存模型的基础上考虑了商品具有退化特性并且将零售商的营销投入水平作为模型的内生变量,讨论从供应链系统整体利益出发,如何制定最优的生产、订货以及营销投入决策.给出了这一问题的求解算法,并通过数值研究分析了需求对营销投入敏感性的变化以及商品退化率的变化如何影响系统的最优策略与利润.

关 键 词:供应链  整合库存模型  退化性商品  营销投入水平

Integrated inventory model for deteriorating items with retailer's marketing investment level in consideration
XIA Hai-yang,HUANG Pei-qing. Integrated inventory model for deteriorating items with retailer's marketing investment level in consideration[J]. Journal of Systems Engineering, 2010, 25(1). DOI: 10.3969/j.issn.1000-5781.2010.01.012
Authors:XIA Hai-yang  HUANG Pei-qing
Affiliation:XIA Hai-yang1,HUANG Pei-qing2(1.School of Business,East China University of Science , Technology,Shanghai 200237,China,2.Antai College of Economics & Management,Shanghai Jiaotong University,Shanghai 200052,China)
Abstract:Taking retailer's marketing investment level as endogenous variable of integrated inventory model for deteriorating items.This paper studies how supply chain firms make production,ordering and marketing decisions to maximize the whole supply chain profits.Then an algorithm is developed to solve this problem.Finally,by numerical analysis this paper examines the effect of the sensitivity of demand to marketing investment and the product's deteriorating rate on supply chain optimal strategy and profits.
Keywords:supply chain  integrated inventory model  deteriorating items  marketing investment level
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