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A latent class probit model for analyzing pick any/N data
Authors:Geert De Soete  Wayne S DeSarbo
Institution:(1) Department of Psychology, University of Ghent, Henri Dunantlaan 2, B-9000 Ghent, Belgium;(2) Marketing and Statistics Departments, Graduate School of Business, University of Michigan, 48109 Ann Arbor, MI, USA
Abstract:A latent class probit model is developed in which it is assumed that the binary data of a particular subject follow a finite mixture of multivariate Bermoulli distributions. An EM algorithm for fitting the model is described and a Monte Carlo procedure for testing the number of latent classes that is required for adequately describing the data is discussed. In the final section, an application of the latent class probit model to some intended purchase data for residential telecommunication devices is reported. Geert De Soete is supported as “Bevoegdverklaard Navorser” of the Belgian “Nationaal Fonds voor Wetenschappelijk Onderzoek.”
Keywords:Probit Model  Latent Class Analysis  Finite Mixture Distribution  EM Algorithm  Monte Carlo Significance Test  Market Segmentation
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