| 数据挖掘在电信客户细分中的应用 |
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| 引用本文： | 陈起.数据挖掘在电信客户细分中的应用[J].科学技术与工程,2009,9(16). |
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| 作者姓名： | 陈起 |
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| 作者单位： | 湖南大学软件学院,长沙,410005 |
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| 摘 要： | CRM系统已被广泛应用.客户细分作为CRM 系统的重要组成部分,是进行其他决策工作的基础之一.简单有效的电信行业客户细分方法利用了客户行为和价值分析模型,从数据库中提取出相关数据,作为分析的依据,实现了对数据分群的操作,具有一定的实用价值.
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| 关 键 词： | 数据挖掘 客户细分 客户价值 客户行为 |
Customer Segmentation Based on Data Mining in Telecommunications Industry |
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| CHEN Qi.Customer Segmentation Based on Data Mining in Telecommunications Industry[J].Science Technology and Engineering,2009,9(16). |
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| Authors: | CHEN Qi |
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| Institution: | Software School of Hunan University;Changsha 410005;P.R.China |
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| Abstract: | Nowadays,the CRM system is used by people popularly.The core of the CRM is how to segment customers.An efficient method is using the Customer Value and Customer Behavior model.It extractives the data of customer value and customer behavior and then segment the customers. |
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| Keywords: | data mining customer segmentation customer value customer behavior |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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