| 旅游目的地的跨文化传播能力构建 |
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| 引用本文： | 余彤. 旅游目的地的跨文化传播能力构建[J]. 浙江万里学院学报, 2013, 0(5): 61-64 |
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| 作者姓名： | 余彤 |
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| 作者单位： | 中国计量学院,杭州310018 |
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| 基金项目： | 2011年浙江省旅游局项目＂浙江旅游发展中的＇跨文化＇战略研究＂（编号：2011ZC08）. |
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| 摘 要： | 旅游是一种跨文化传播行为,在这个交际过程中,文化的碰撞和冲突不可避免.文章从认知、情感和行为三个维度出发,探讨旅游目的地发展的跨文化传播能力构建,倡导形成目的地与客源国文化之间的和谐形态,并实现目的地旅游产业的国际化发展.
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| 关 键 词： | 旅游目的地 跨文化传播能力 旅游发展 |
Construction of Intercultural Communication Competence of Tourism Destination |
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| YU Tong. Construction of Intercultural Communication Competence of Tourism Destination[J]. Journal of Zhejiang Wanli University, 2013, 0(5): 61-64 |
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| Authors: | YU Tong |
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| Affiliation: | YU Tong (China Jiliang University, Hangzhou 310018) |
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| Abstract: | Tourism is a kind of intercultural communication, Cultural conflicts and collisions are inevitable in this process. This paper discussed the construction of intercultural communication competence of tourism destination from three dimensions, aim is to propose a harmonious co-existence of the host the internationalization of the tourism. i.e., cognition, emotion and behavior. The culture and the home culture and to realize |
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| Keywords: | tourism destination intercultural communication competence tourism development |
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