| 基于文化结构视角的跨文化商务交际能力提升 |
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| 引用本文： | 杨柳婧.基于文化结构视角的跨文化商务交际能力提升[J].河北经贸大学学报(综合版),2013(3):28-30. |
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| 作者姓名： | 杨柳婧 |
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| 作者单位： | 河北经贸大学商学院,河北石家庄050061 |
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| 摘 要： | 语言、文化与沟通交际是密不可分的有机整体,增加跨文化商务沟通效率,促进商务文化交流,不能离开蕴含在语言中的文化。交际能力的核心是语言的适当性,在不同的文化背景下,不受本国的文化影响的恰如其分地表达思想,是实现合作双赢的重要前提。
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| 关 键 词： | 商务沟通 文化层次 文化差异 文化结构 制度文化 文化冲突 交际能力 |
On Intercultural Business Communication Ability Enhancement based on the Cultural Structure Perspective |
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| Authors: | Yang Liujing |
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| Institution: | Yang Liujing (School of Business, Hebei Economic and Trade University, Shijiazhuang 050061, China) |
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| Abstract: | Language, culture and communication are inseparable organic whole, increasing the efficiency of intercultural busi- ness communication, promoting the exchange of business culture can＇t leave culture in language. The core of communicative competence is the appropriateness of language, in different cultural background, the appropriate thought expression is not af- fected by the country＇s culture influence, is the important premise to realize win-win cooperation. |
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| Keywords: | business communication cultural level cultural differences culture structure system culture culture conflict communicative competence |
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