| 关于"十运会"社会宣传政府目标定位的思考 |
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| 引用本文： | 陈专.关于"十运会"社会宣传政府目标定位的思考[J].南京体育学院学报(自然科学版),2006,5(2):54-56,50. |
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| 作者姓名： | 陈专 |
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| 作者单位： | 中共南京市委宣传部,江苏,南京,210008 |
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| 摘 要： | 通过对十运会办赛宗旨、传播途径(传播者、传播内容、受众体系)的分析,认为建设和谐社会需创造联系各阶层的大众体育文化平台,不断为公众提供新的精神福利,激发社会的良性互动,实现树立政府公信力、改善社会环境和提升国民素质的整体目标。
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| 关 键 词： | 政府职能 公共关系 社会宣传 体育文化传播 |
| 文章编号： | 1671-5950（2006）02-0054-03 |
| 收稿时间： | 2006-04-01 |
| 修稿时间： | 2006-04-012006-06-08 |
Consideration on Government Location about Society Propaganda Objective during the 10th National Game |
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| CHEN Zhuan.Consideration on Government Location about Society Propaganda Objective during the 10th National Game[J].Joournal of Nanjing Institute of Physical Education:Natural Science,2006,5(2):54-56,50. |
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| Authors: | CHEN Zhuan |
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| Institution: | Propaganda Dept. of Nanjing Municipal Party Committee ofCPC, Nanjing, 210008, Jiangsu, China |
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| Abstract: | By analyzing the aim, the way of propagandist (propagandist, contents of propagandist,publicity content, system of acceptor)of the china 10th National Game, this article states that we need to build a mass sports and cultural stage which can connect all circles of the society, continuously provide new spirit welfare, motivate benign social interaction, fulfill the goal of establishing the credit of government, improving the social environment and national people's quality in order to construct a harmonious society. |
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| Keywords: | the functions of government public relations society propaganda propagation of physical culture news |
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