| Vagueness in Advertising Discourse and its Motivations |
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| 作者姓名： | 丁琪 |
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| 作者单位： | 日照职业技术学院外国语学院 |
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| 摘 要： | My study aims at introducing the theory of vagueness,analyzing its linguistic realizations in advertising language from semantics,pragmatics,as well as psychology angles.The major purpose of this article is to draw advertisers'attention to the application of vagueness in advertising and make full use of the psychology factors and to give them better knowledge of vague advertising so as to prepare them for the production of more successful advertisements.
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Vagueness in Advertising Discourse and its Motivations |
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| Abstract: | My study aims at introducing the theory of vagu eness,analyzing its linguistic realizations in advertising language from semantics,pragmatics,as well as psychology angles.The major purpose of this article is to draw advertisers' attention to the application of vagueness in advertising and make full use of th e psychology factors and to give them better knowledge of vague advertising so as to prepare them for the production of more successful advertisements. |
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| Keywords: | advertising vague language motivation |
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