针织T恤衫质量和性能的市场调查与分析

调查了大学生对针织T恤衫的质量和性能的看法、购买要求、拥有T恤衫的件数和价格,以及所能接受的T恤衫的价格等。将调查的数据用SPSS10 0软件包进行了统计分析。大学生平均拥有2 31件T恤衫,购买和能接受的T恤衫价格主要为50元以下,其次为51～80元,男女生之间并无显著性差异。列联表统计分析显示,大学生对调查表所列的12项内容,在看法和购买要求之间存在着非常显著或特别显著的差异。根据大学生的购买要求进行了因子分析和聚类分析,购买要求可分为"方便舒适"、"美观"、"敏感"和"讲究"4个因子。聚类分析将被调查者划分为"完美型"、"敏感型"、"时髦型"和"讲究型",并分析了各组的购买要求和特点。

The Market Research and Analysis of the Qualities and Properties of Knitted T-Shirts

The university students' views and demands in respect of the qualities and properties of knitted T-shirts,the number and prices of T-shirts that the students have had,the prices of T-shirts that they can accept and so on are investigated.Investigated data have been statistically analyzed with SPSS10.0 software.The students have an average of 2.31 T-shirts each and the prices of the T-shirts bought and accepted by them are mainly below 50 yuan and 51-80 yuan,and there is no significant difference between male and female students in the pieces and the prices.The analysis of crosstabulation shows that there is a particularly significant difference between the students' view and demand in the 12 items investigated.According to the purchase demands of the students on T-shirts,factor analysis and cluster analysis have been made.The demands are divided into four factors:"convenience and comfort","beauty","sensitivity" and "particularity".The investigated are divided into "perfect type","sensitive type","fashionable type ",and "particular type"by cluster analysis.Also the purchasing demands and characteristics of every cluster have been analyzed.