| 考虑客户驱动需求替代的产品生产组合及零部件补货策略 |
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| 引用本文： | 李宇雨,但斌,黄波.考虑客户驱动需求替代的产品生产组合及零部件补货策略[J].系统工程理论与实践,2011,31(3):471-479. |
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| 作者姓名： | 李宇雨 但斌 黄波 |
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| 作者单位： | 1. 重庆大学 经济与工商管理学院,重庆 400044;2. 重庆师范大学 计算机与信息科学学院, 重庆 400047 |
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| 基金项目： | 国家自然科学基金(70671011); 国家高技术研究发展计划(863计划)(2007AA04Z1B1); 笹川良——优秀青年奖学基金(SYLFF) |
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| 摘 要： | 考虑在客户驱动需求替代和客户异质性偏好的环境下, 产品族ATO制造商以通用零部件和专用零部件组装生产同一产品族 产品,建立了基于客户驱动需求替代的产品族ATO制造商产品生产组合和零部件补货模型, 给出了制造商产品生产组合和零部件最优补货策略,以及最优解的 寻优步骤. 理论及仿真分析表明,产品的最优销售时长与整个产品族的单位时间 潜在总需求无关,仅与产品售价, 零部件采购价格和单位保管成本相关;产品售 价上升时,制造商应延长该产品的销售时长, 缩短其它产品销售时长, 以提高其 利润.
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| 关 键 词： | 按订单装配(ATO) 客户驱动需求替代 产品族 产品生产组合 零部件补货策略 |
| 收稿时间： | 2009-10-26 |
Product assortment and components replenishment policy with customer-driven demand substitution |
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| LI Yu-yu,DAN Bin,HUANG Bo.Product assortment and components replenishment policy with customer-driven demand substitution[J].Systems Engineering —Theory & Practice,2011,31(3):471-479. |
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| Authors: | LI Yu-yu DAN Bin HUANG Bo |
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| Institution: | 1. College of Economics and Business Administration, Chongqing University, Chongqing 400044, China;2. College of Computer and Information Science, Chongqing Normal University, Chongqing 400047, China |
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| Abstract: | We proposed a product assortment and components replenishment model for product family ATO manufacturer based on customer-driven demand substitution and heterogeneous demand,under the assumption that product family ATO manufacturer assembles common components and specific components into family products.The optimal product assortment and parts replenishment policy for ATO manufacturer was obtained,and the method of finding the best solution was proposed.Theoretical and numerical analysis show that the optim... |
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| Keywords: | assemble-to-order customer-driven demand substitution product family product assortment components replenishment policy |
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