| 基于顾客满意度的厦门市旅游服务质量研究 |
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| 引用本文： | 欧荔. 基于顾客满意度的厦门市旅游服务质量研究[J]. 厦门理工学院学报, 2011, 19(1): 1-5 |
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| 作者姓名： | 欧荔 |
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| 作者单位： | 厦门理工学院文化传播系,福建厦门,361024 |
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| 摘 要： | 借鉴顾客满意度理论模型,通过对来厦游客满意度的问卷调查,研究厦门市旅游服务质量。研究结果显示,感知价值与游客满意度、旅游服务质量之间密切相关,来厦游客对厦门旅游服务质量的整体满意度较高。建议厦门在购物、娱乐、公共服务体系、餐饮等方面采取措施,尽快提升服务品质。
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| 关 键 词： | 旅游 服务质量 顾客满意度理论 感知价值 厦门 问卷调查 |
A Consumer Satisfaction Survey of Xiamen Tourist Service Quality |
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| OU Li. A Consumer Satisfaction Survey of Xiamen Tourist Service Quality[J]. Journal of Xiamen University of Technology, 2011, 19(1): 1-5 |
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| Authors: | OU Li |
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| Affiliation: | OU Li(Faculty of Cultural Communication,Xiamen University of Technology,Xiamen 361024,China) |
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| Abstract: | This paper analyzes a consumer satisfaction survey of from tourists to Xiamen.The results indicates that tourist perceived value is closely related to tourist satisfaction and tourist service quality and that tourist service in Xiamen has received a high level of satisfaction.It is suggested that stress be placed on better shopping,entertainment,public service system and food and beverage for an improved tourist industry in Xiamen. |
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| Keywords: | tourism tourist service quality Consumer Satisfaction perceived value survey Xiamen |
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