| 浅议知识经济与服务营销学发展 |
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| 引用本文： | 王迎芳.浅议知识经济与服务营销学发展[J].太原科技,2007,160(5):29-30. |
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| 作者姓名： | 王迎芳 |
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| 作者单位： | 中国联通山西分公司,山西,太原,030001 |
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| 摘 要： | 重点探讨了服务营销学的发展方向,阐述了知识经济在服务营销决策中的重要作用,并指出了服务营销学是新世纪知识经济发展的动力和理论依据。
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| 关 键 词： | 知识经济 服务营销 营销学 |
| 文章编号： | 1006-4877（2007）05-0029-02 |
| 收稿时间： | 2007-04-27 |
| 修稿时间： | 2007-04-28 |
Discussion on Development of Kownledge Economy and Service Marketing Learning |
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| Wang Yingfang.Discussion on Development of Kownledge Economy and Service Marketing Learning[J].Taiyuan Science and Technology,2007,160(5):29-30. |
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| Authors: | Wang Yingfang |
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| Institution: | Wang Yingfang |
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| Abstract: | The paper have probed into the developing direction of service marketing learning especially and explained the important function of kownledge economy in making policy of service marketing.The motive and theoretical foundation of service marketing learning of knowledge economy development in the new century has pointed out. |
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| Keywords: | Kownledge economy Service marketing Marketing learning |
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