| 英汉商标名翻译的文化非对称性浅析 |
| |
| 引用本文： | 谢红妹,蔡希望. 英汉商标名翻译的文化非对称性浅析[J]. 南昌高专学报, 2011, 26(1): 62-64 |
| |
| 作者姓名： | 谢红妹 蔡希望 |
| |
| 作者单位： | 江西师范大学外国语学院,江西,南昌,330022 |
| |
| 摘 要： | 商标名称与我们的生活密不可分,在全球贸易量激增的今天,商品流通的迅猛发展已成定势。商标名是经济活动的必备因素和基点,它的成败能直接决定产品的销量。通过分析英汉商标名翻译中的文化非对称性以使商标名更加贴切和合理。
|
| 关 键 词： | 非对称性 文化负载词 文化预设 原型图式 文化缺失 |
On Cultural Asymmetricality of English-Chinese Translation of Trademark |
| |
| Xie Hongmei,Cai Xiwang. On Cultural Asymmetricality of English-Chinese Translation of Trademark[J]. Journal of Nanchang Junior College, 2011, 26(1): 62-64 |
| |
| Authors: | Xie Hongmei Cai Xiwang |
| |
| Affiliation: | Xie Hongmei ＆ Cai Xiwang(School of Foreign Languages of Jiangxi Normal University,Nanchang 330022,Jiangxi) |
| |
| Abstract: | The author of this paper has discussed the cultural asymmetricality in the translation of trademark between English and Chinese language for a further proper and reasonable translation. |
| |
| Keywords: | asymmetricality culture-loaded words lack of culture |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
