河南城市营销存在的问题及对策

河南在城市营销实践中存在营销观念落后、城市定位不准、品牌战略起步晚、缺乏长远战略规划等问题，各地应在市场调查和营销环境分析的基础上，结合本市实际，运用产品、价格、渠道、促销等策略开展城市营销，共同推动城市营销水平的整体提升。

Problems in city marketing in Henan and countermeasures against them

Problems such as backward ness in marketing ideas, incorrect city orientation, starting late in brand strategy and insufficient long-term strategic planning exist in city marking in Henan province. Each city can develop city marketing through tactics such as products, price, channel, etc. to increase city marketing level according to market inrestigations, analysis of marketing environment and the actual condition of the city.