| 我国企业品牌运作中存在的问题及对策 |
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| 引用本文： | 白萍.我国企业品牌运作中存在的问题及对策[J].科技情报开发与经济,2005,15(8):195-196. |
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| 作者姓名： | 白萍 |
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| 作者单位： | 湖北财经高等专科学校,湖北武汉,430077 |
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| 摘 要： | 企业品牌的运作已成为企业经营活动中不可忽略的一个环节，而我国企业品牌在运作方面存在着许多问题，针对这些问题，提出了应采取的相关对策。
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| 关 键 词： | 企业品牌 品牌运作 品牌管理 价格竞争 非价格竞争 |
| 文章编号： | 1005-6033(2005)08-0195-02 |
| 修稿时间： | 2005年1月22日 |
The Problems in the Brand Operation of Our Country's Enterprises and Countermeasures |
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| BAI Ping.The Problems in the Brand Operation of Our Country''''s Enterprises and Countermeasures[J].Sci-Tech Information Development & Economy,2005,15(8):195-196. |
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| Authors: | BAI Ping |
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| Abstract: | The brand operation of the enterprise s has become an assignable link of the management of the enterprises' however ther e are many problems in the brand operation of our country's enterprises. In the light of these problems' this paper puts forward some corresponding countermeasu res. |
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| Keywords: | brand of enterprise brand operation brand management price comp etition non-price competition |
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